Learners will be able to:
- Outline the unique characteristics of the web as a marketing medium
- Differentiate digital marketing from traditional marketing practice
- Identify digital marketing strategies and explain their integration with traditional marketing
- Outline the stages of analysis, development,implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing,blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
- Outline strengths and weaknesses across a range of e-tools
- Develop customised digital marketing campaigns to include the use of e-tools
- Evaluate the effectiveness of campaigns using analytical e-tools
- Plan a digital marketing campaign from inception to completion
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
- Demonstrate a range of client management relationship skills to establish and maintain the business to business process.
Contact Peter Desmond peterdesmonditu@gmail.com for details
