Learners will be able to:

  • Outline the unique characteristics of the web as a marketing medium
  • Differentiate digital marketing from traditional marketing practice
  • Identify digital marketing strategies and explain their integration with traditional marketing
  • Outline the stages of analysis, development,implementation and control of digital marketing campaigns
  • Identify e-tools to include social media marketing,blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
  • Outline strengths and weaknesses across a range of e-tools
  • Develop customised digital marketing campaigns to include the use of e-tools
  • Evaluate the effectiveness of campaigns using analytical e-tools
  • Plan a digital marketing campaign from inception to completion
  • Choose appropriate e-tools to implement a digital marketing strategy
  • Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
  • Demonstrate a range of client management relationship skills to establish and maintain the business to business process.

Contact Peter Desmond peterdesmonditu@gmail.com for details